From Chaos to Coordination: Event Communication Strategies from Taste of Madison

June 24, 2026  |  Wednesday  |  11 am PDT / 2pm EDT

Managing an event is challenging enough without communication breakdowns.

Join Bonnie Oleson, Event Manager at Madison Festivals, Inc., and Brittany Lawson from Engage by Cell for a behind-the-scenes look at how Taste of Madison coordinates hundreds of vendors, volunteers, and staff members during one of the Midwest's largest outdoor festivals.

Learn how the event team improved communication, responded to real-time operational challenges, and streamlined event coordination through mobile technology.

 In this webinar, you'll learn:

  • How Taste of Madison communicates with 90 vendors, 275 volunteers, and 40 staff members
  • Strategies for managing real-time event updates and operational changes
  • Ways to improve communication during emergencies, weather events, and last-minute issues
  • Best practices for vendor, volunteer, and staff coordination
  • How centralized communication can save hours of staff time

Submit the registration form to reserve your seat. Following the presentation, registrants will receive the session recording and slides.

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HOSTS

Bonnie Oleson (1)
Brittany-4

Bonnie Oleson
Madison Festivals, Inc.
Event Manager

Brittany Lawson
Engage by Cell
Business Development Associate